Greg Erdelyi
Executive Creative Director/Copywriter
Greg Erdelyi
Executive Creative Director/Copywriter
Greg Erdelyi
Executive Creative Director/Copywriter
My Background
It all started back in 7th grade when I wrote “Just do it!” on my football workout sheet, pre-dating Dan Wieden and Nike by a full year…true story. Three decades later I’m still trying to do things in new and challenging ways. I’ve earned my executive coaching degree at IPEC, amassed real-world sales experience at Martech start-up VidMob, and am currently serving as in-house Executive Creative Director at SaaS platform Braze. Through it all, creative (and the people who make it) remain my underlying passion.
Years of experience
25+
Years of experience
25+
Years of experience
25+
Awards
20+
Awards
20+
Awards
20+
Friends, Mentors, Happy Clients
200+
Friends, Mentors, Happy Clients
200+
Friends, Mentors, Happy Clients
200+
• Experience
• Experience
• Experience
Experience ↓
Braze
November 2022 - Current
VP Brand, Executive Creative Director
Currently managing and growing the internal creative engine for marketing SaaS platform, Braze. We service all aspects of marketing including Social, Demand Gen, Events, Sales Enablement, and ATL advertising. Just launched an amazing rebrand I'm very proud of!
Braze
November 2022 - Current
VP Brand, Executive Creative Director
Currently managing and growing the internal creative engine for marketing SaaS platform, Braze. We service all aspects of marketing including Social, Demand Gen, Events, Sales Enablement, and ATL advertising. Just launched an amazing rebrand I'm very proud of!
VidMob Nov 2018 – Nov 2020
March 2021 – November 2022
Partner, Executive Creative Director
Grew the advertising capability within brand consultancy, Prophet. Operating as a well-positioned “start-up”, we are responsible for staffing, biz-dev, creative execution and other growth moves. Clients include CVS, ABInbev, Danaher Corp, Providence St. Joseph Hospital, Encompass Health and Scoperta Wines. Exceeded revenue goals by 30%.
VidMob Nov 2018 – Nov 2020
March 2021 – November 2022
Partner, Executive Creative Director
Grew the advertising capability within brand consultancy, Prophet. Operating as a well-positioned “start-up”, we are responsible for staffing, biz-dev, creative execution and other growth moves. Clients include CVS, ABInbev, Danaher Corp, Providence St. Joseph Hospital, Encompass Health and Scoperta Wines. Exceeded revenue goals by 30%.
VidMob
Nov 2018 – Nov 2020
SVP, Agency Partnerships
From Creative to creative seller, I joined Marketing-tech firm VidMob to grow their agency vertical from “conversation one” to 37% of revenue. Signed global holding company deals at Havas, BBDO and Dentsu.
VidMob
Nov 2018 – Nov 2020
SVP, Agency Partnerships
From Creative to creative seller, I joined Marketing-tech firm VidMob to grow their agency vertical from “conversation one” to 37% of revenue. Signed global holding company deals at Havas, BBDO and Dentsu.
JWT/NY
Sept 2013 – May 2018
Executive Creative Director
Listerine, Tribeca Film Festival, 7-Eleven, Royal Caribbean, Special K, Håagen-Dazs, Toll House, Stouffer’s
JWT/NY
Sept 2013 – May 2018
Executive Creative Director
Listerine, Tribeca Film Festival, 7-Eleven, Royal Caribbean, Special K, Håagen-Dazs, Toll House, Stouffer’s
UntitledWorldwide
Dec 2012-Sept 2013
Chief Creative Officer
Klout, Eventbrite, AirBnB, Bloomberg, Popcorn Indiana, Oscar Health Insurance
UntitledWorldwide
Dec 2012-Sept 2013
Chief Creative Officer
Klout, Eventbrite, AirBnB, Bloomberg, Popcorn Indiana, Oscar Health Insurance
Young & Rubicam NY
2009-Dec 2012
Creative Director
NHL, Colgate, Land Rover, Irish Spring, Bacardi, Dell, Cell South
Young & Rubicam NY
2009-Dec 2012
Creative Director
NHL, Colgate, Land Rover, Irish Spring, Bacardi, Dell, Cell South
Freelance
2007-2009
Freelance
Islands Restaurants, NBC, XOJet, Georgia Coffee, Verizon Wireless
Freelance
2007-2009
Freelance
Islands Restaurants, NBC, XOJet, Georgia Coffee, Verizon Wireless
Splick13 NY
2007-2008
Founder and Partner
MTV, Nickelodeon, Jose Cuervo, Bravo Network, Lifetime TV
Splick13 NY
2007-2008
Founder and Partner
MTV, Nickelodeon, Jose Cuervo, Bravo Network, Lifetime TV
Freelance
2005-2006
Freelance
Aflac, Trojan, Dawn, Lipitor, Panasonic, Mitchum, US Bank, Certs
Freelance
2005-2006
Freelance
Aflac, Trojan, Dawn, Lipitor, Panasonic, Mitchum, US Bank, Certs
McCann Erickson NY
2000-2005
Senior Copywriter
Xbox, Bass Ale, Coca-Cola, Staples, Budget, Dos Equis, MasterCard, Verizon, Wendy’s, Partnership for a Drug Free America
McCann Erickson NY
2000-2005
Senior Copywriter
Xbox, Bass Ale, Coca-Cola, Staples, Budget, Dos Equis, MasterCard, Verizon, Wendy’s, Partnership for a Drug Free America
Bates NY
2000-2005
Copywriter
Bell South, Sauza Tequila, Wendy’s
Bates NY
2000-2005
Copywriter
Bell South, Sauza Tequila, Wendy’s
Lowe/SMS NY
1996-1998
Copywriter
Denny’s, Purdue, Sprite
Lowe/SMS NY
1996-1998
Copywriter
Denny’s, Purdue, Sprite
• Awards
AWWARDS & Recognition ↓
Golden Muse Award, Music Video
2023
Golden Muse Award, Music Video
2023
Golden Muse Award, Food and Beverage
2023
Golden Muse Award, Food and Beverage
2023
Bronze Shorty, Medium Length Video
2023
Bronze Shorty, Medium Length Video
2023
Communication Arts, Poster Design
2022
Communication Arts, Poster Design
2022
Drum Award Marketing Effectiveness APAC
2018
Drum Award Marketing Effectiveness APAC
2018
LIA, Bronze, Use of Typography Campaign
2018
LIA, Bronze, Use of Typography Campaign
2018
Communication Arts Silver, Poster Design
2018
Communication Arts Silver, Poster Design
2018
Cannes Lion, Silver, Media
2017
Cannes Lion, Silver, Media
2017
Cannes Lion, Bronze, Promo
2017
Cannes Lion, Bronze, Promo
2017
Cannes Lion, Bronze, Cyber
2017
Cannes Lion, Bronze, Cyber
2017
One Show, Bronze, Brand Installations
2016
One Show, Bronze, Brand Installations
2016
One Show, Bronze, Digital Installations
2016
One Show, Bronze, Digital Installations
2016
One Show, Bronze, Responsive Environments
2016
One Show, Bronze, Responsive Environments
2016
NY Festivals, 2nd Prize Activation & Engagements
2016
NY Festivals, 2nd Prize Activation & Engagements
2016
NY Festivals, 3rd Prize Branded Entertainment
2016
NY Festivals, 3rd Prize Branded Entertainment
2016
LIA, Gold, Experiential Marketing
2016
LIA, Gold, Experiential Marketing
2016
LIA, Finalist Interactive Installations
2016
LIA, Finalist Interactive Installations
2016
Lisbon International Festival, Bronze, Entertainment
2016
Lisbon International Festival, Bronze, Entertainment
2016
Lisbon International Festival, Silver, Promo
2016
Lisbon International Festival, Silver, Promo
2016
Clio Bronze, Health
2014
Clio Bronze, Health
2014
Effie, Silver, David vs. Goliath
2014
Effie, Silver, David vs. Goliath
2014
Effie, Bronze, General Insurance
2014
Effie, Bronze, General Insurance
2014
• Contact
If you want to chat or have questions, feel free to reach out.
©Copyright 2024
• Contact
If you want to chat or have questions, feel free to reach out.
©Copyright 2024
• Contact
If you want to chat or have questions, feel free to reach out.
©Copyright 2024