Braze
Braze
Get in touch
Braze
Get in touch
• Overview
Braze is a SaaS marketing platform that is as complex as it is powerful. It puts all the channels marketers use to talk to customers (text, email, push notifications, in-app messages, in-browser content cards, etc) all on one platform.
From there, drag-and-drop decision trees are filled with messages and targeted creative. With the content loaded, marketers press “play” and voilà!...the effect is a highly personalized, automated “conversation” with millions of customers in real-time
As the President & CCO once said to me, “You know that feeling you get when a brand always engages you with the right message, at the right time, on the right device? There’s a 70% chance they’re running on Braze.”
And capturing that feeling is exactly what we tied to do for the rebrand.
• Overview
Braze is a SaaS marketing platform that is as complex as it is powerful. It puts all the channels marketers use to talk to customers (text, email, push notifications, in-app messages, in-browser content cards, etc) all on one platform.
From there, drag-and-drop decision trees are filled with messages and targeted creative. With the content loaded, marketers press “play” and voilà!...the effect is a highly personalized, automated “conversation” with millions of customers in real-time
As the President & CCO once said to me, “You know that feeling you get when a brand always engages you with the right message, at the right time, on the right device? There’s a 70% chance they’re running on Braze.”
And capturing that feeling is exactly what we tied to do for the rebrand.
• Overview
Braze is a SaaS marketing platform that is as complex as it is powerful. It puts all the channels marketers use to talk to customers (text, email, push notifications, in-app messages, in-browser content cards, etc) all on one platform.
From there, drag-and-drop decision trees are filled with messages and targeted creative. With the content loaded, marketers press “play” and voilà!...the effect is a highly personalized, automated “conversation” with millions of customers in real-time
As the President & CCO once said to me, “You know that feeling you get when a brand always engages you with the right message, at the right time, on the right device? There’s a 70% chance they’re running on Braze.”
And capturing that feeling is exactly what we tied to do for the rebrand.
• Tagline
Essentially Braze allows marketers to be their most engaging, always-on selves
by giving them the absolute total spectrum of what’s possible in customer engagement technology.
Hence the Be Absolutely Engaging tagline and foundation for the rebrand. Here's a quick sizzle of the rebrand.
• Tagline
Essentially Braze allows marketers to be their most engaging, always-on selves
by giving them the absolute total spectrum of what’s possible in customer engagement technology.
Hence the Be Absolutely Engaging tagline and foundation for the rebrand. Here's a quick sizzle of the rebrand.
• Tagline
Essentially Braze allows marketers to be their most engaging, always-on selves
by giving them the absolute total spectrum of what’s possible in customer engagement technology.
Hence the Be Absolutely Engaging tagline and foundation for the rebrand. Here's a quick sizzle of the rebrand.
Where Braze once led with technical jargon, we now lead with emotional joy using 4 key elements.
1. Injecting humanity in the form of photography
2. Refining and amplifying the colors
3. Creating an ownable graphics package
4. Introducing some much needed wit, humor and edge to the brand voice
After all, we are marketing to marketers.
Where Braze once led with technical jargon, we now lead with emotional joy using 4 key elements.
1. Injecting humanity in the form of photography
2. Refining and amplifying the colors
3. Creating an ownable graphics package
4. Introducing some much needed wit, humor and edge to the brand voice
After all, we are marketing to marketers.
Where Braze once led with technical jargon, we now lead with emotional joy using 4 key elements.
1. Injecting humanity in the form of photography
2. Refining and amplifying the colors
3. Creating an ownable graphics package
4. Introducing some much needed wit, humor and edge to the brand voice
After all, we are marketing to marketers.
• Photography
• Photography
• Photography
• Colors & Graphics
We refined and amplified the colors, and "die cut" graphics from the letters in the Braze logo to create a graphics package.
• Colors & Graphics
We refined and amplified the colors, and "die cut" graphics from the letters in the Braze logo to create a graphics package.
• Colors & Graphics
We refined and amplified the colors, and "die cut" graphics from the letters in the Braze logo to create a graphics package.
• Brand Voice
We brought it all together with messaging that (hopefully) delighted, inspired and sometimes challenged marketers.
• Brand Voice
We brought it all together with messaging that (hopefully) delighted, inspired and sometimes challenged marketers.
• Brand Voice
We brought it all together with messaging that (hopefully) delighted, inspired and sometimes challenged marketers.
• Website
For the website, we wiped the slate clean and applied our designs and copy principles to draw customers in, speak to them in their own language and push them towards a better future. Starting with our bold landing page statement, “There’s never been a better time to be a better marketer.”
Throughout the site, our anchoring thought was to lead with emotionally compelling reasons why marketers should care, followed by intellectually relevant reasons why they should buy.”
• Website
For the website, we wiped the slate clean and applied our designs and copy principles to draw customers in, speak to them in their own language and push them towards a better future. Starting with our bold landing page statement, “There’s never been a better time to be a better marketer.”
Throughout the site, our anchoring thought was to lead with emotionally compelling reasons why marketers should care, followed by intellectually relevant reasons why they should buy.”
• Website
For the website, we wiped the slate clean and applied our designs and copy principles to draw customers in, speak to them in their own language and push them towards a better future. Starting with our bold landing page statement, “There’s never been a better time to be a better marketer.”
Throughout the site, our anchoring thought was to lead with emotionally compelling reasons why marketers should care, followed by intellectually relevant reasons why they should buy.”
• OOH
We launched with static and digital OOH in NY, LA, San Francisco, London and Singapore.
• OOH
We launched with static and digital OOH in NY, LA, San Francisco, London and Singapore.
• OOH
We launched with static and digital OOH in NY, LA, San Francisco, London and Singapore.
• View Other Projects
• View Other Projects
• View Other Projects
• Contact
If you want to chat, or have questions feel free to reach out.
©Copyright 2024
• Contact
If you want to chat, or have questions feel free to reach out.
©Copyright 2024
• Contact
If you want to chat, or have questions feel free to reach out.
©Copyright 2024