Scoperta Wine was launching its direct-to-consumer wine platform with a lot of kitsch, and a little bit of budget. They needed to stand apart from the milquetoast wine clubs and drive traffic to their site. Scoperta! means “discovery” in Italian, and nothing cuts through the clutter like an opera (fact?). With a few public domain operas, 80k, and a ton of writing, we created our opera and all of its various cutdowns.

Results: Youtube’s average view through rate is 45% with click through rate of 3%. Scoperta! The Opera averaged 76% VTR and 7%CTR. Bravissimo!