Cepheid
Cepheid
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Cepheid
Get in touch
• Summary
Cepheid is a multi-billion-dollar diagnostics company most known for its revolutionary GeneXpert system, a mobile pathogen detection machine that can diagnose over 30 unique infectious diseases. 23,000 such systems are currently deployed in over 180 countries. Think of it like Elizabeth Holmes’ Theranos machine - only this actually works!
In 2021 Cepheid had the ambitious goal of hiring 1000 employees a month in the San Francisco Bay area - poaching top talent from big hitters like Tesla, GM, Roche and Abbott.
Few people could even pronounce Cepheid (SEH-fee-id) let alone identify them as one of the most important players in the fight against global infectious disease. So, instead of running away from its unique-sounding name, we leaned right into it with a campaign that playfully entertained audiences with who Cepheid WASN'T…before hitting them with who Cepheid really was.
Results:
366% increase in candidate applications
1,285% increase in candidate engagement over the 9 month life of the campaign.
• Summary
Cepheid is a multi-billion-dollar diagnostics company most known for its revolutionary GeneXpert system, a mobile pathogen detection machine that can diagnose over 30 unique infectious diseases. 23,000 such systems are currently deployed in over 180 countries. Think of it like Elizabeth Holmes’ Theranos machine - only this actually works!
In 2021 Cepheid had the ambitious goal of hiring 1000 employees a month in the San Francisco Bay area - poaching top talent from big hitters like Tesla, GM, Roche and Abbott.
Few people could even pronounce Cepheid (SEH-fee-id) let alone identify them as one of the most important players in the fight against global infectious disease. So, instead of running away from its unique-sounding name, we leaned right into it with a campaign that playfully entertained audiences with who Cepheid WASN'T…before hitting them with who Cepheid really was.
Results:
366% increase in candidate applications
1,285% increase in candidate engagement over the 9 month life of the campaign.
• Summary
Cepheid is a multi-billion-dollar diagnostics company most known for its revolutionary GeneXpert system, a mobile pathogen detection machine that can diagnose over 30 unique infectious diseases. 23,000 such systems are currently deployed in over 180 countries. Think of it like Elizabeth Holmes’ Theranos machine - only this actually works!
In 2021 Cepheid had the ambitious goal of hiring 1000 employees a month in the San Francisco Bay area - poaching top talent from big hitters like Tesla, GM, Roche and Abbott.
Few people could even pronounce Cepheid (SEH-fee-id) let alone identify them as one of the most important players in the fight against global infectious disease. So, instead of running away from its unique-sounding name, we leaned right into it with a campaign that playfully entertained audiences with who Cepheid WASN'T…before hitting them with who Cepheid really was.
Results:
366% increase in candidate applications
1,285% increase in candidate engagement over the 9 month life of the campaign.
• Summary
Cepheid is a multi-billion-dollar diagnostics company most known for its revolutionary GeneXpert system, a mobile pathogen detection machine that can diagnose over 30 unique infectious diseases. 23,000 such systems are currently deployed in over 180 countries. Think of it like Elizabeth Holmes’ Theranos machine - only this actually works!
In 2021 Cepheid had the ambitious goal of hiring 1000 employees a month in the San Francisco Bay area - poaching top talent from big hitters like Tesla, GM, Roche and Abbott.
Few people could even pronounce Cepheid (SEH-fee-id) let alone identify them as one of the most important players in the fight against global infectious disease. So, instead of running away from its unique-sounding name, we leaned right into it with a campaign that playfully entertained audiences with who Cepheid WASN'T…before hitting them with who Cepheid really was.
Results:
366% increase in candidate applications
1,285% increase in candidate engagement over the 9 month life of the campaign.
• The Bay Area
We blanketed the Bay Area physically and digitally with contextual billboards, bus shelters, bus wraps and wallscapes. We hit the airport, the stadium and people’s mailboxes with flyers. We created banners, misspelled microsites, dynamic radio ads and even used a few celebrities!
• The Bay Area
We blanketed the Bay Area physically and digitally with contextual billboards, bus shelters, bus wraps and wallscapes. We hit the airport, the stadium and people’s mailboxes with flyers. We created banners, misspelled microsites, dynamic radio ads and even used a few celebrities!
• The Bay Area
We blanketed the Bay Area physically and digitally with contextual billboards, bus shelters, bus wraps and wallscapes. We hit the airport, the stadium and people’s mailboxes with flyers. We created banners, misspelled microsites, dynamic radio ads and even used a few celebrities!
• The Bay Area
We blanketed the Bay Area physically and digitally with contextual billboards, bus shelters, bus wraps and wallscapes. We hit the airport, the stadium and people’s mailboxes with flyers. We created banners, misspelled microsites, dynamic radio ads and even used a few celebrities!
• Digital
In addition to running digital banners, we bought the top 10 misspellings of Cephed searches (Sefeid, Sephyd, Cefeeid, etc) and redirected people with this microsite.
• Digital
In addition to running digital banners, we bought the top 10 misspellings of Cephed searches (Sefeid, Sephyd, Cefeeid, etc) and redirected people with this microsite.
• Digital
In addition to running digital banners, we bought the top 10 misspellings of Cephed searches (Sefeid, Sephyd, Cefeeid, etc) and redirected people with this microsite.
• Digital
In addition to running digital banners, we bought the top 10 misspellings of Cephed searches (Sefeid, Sephyd, Cefeeid, etc) and redirected people with this microsite.
We also ran dynamic drive-time radio that allowed us to swap locations, job listings and the names of highways within the VO to target people on their commutes.
Fortune Teller
Lodi
0:00/1:34
Health Shakes
Hayworth
0:00/1:34
• Tesla Parking Lot
Then we hit the Tesla parking lot with trucks wrapped in provocative messages (sorry for the blurry image. Sorry not sorry to Elon.)
• Tesla Parking Lot
Then we hit the Tesla parking lot with trucks wrapped in provocative messages (sorry for the blurry image. Sorry not sorry to Elon.)
• Tesla Parking Lot
Then we hit the Tesla parking lot with trucks wrapped in provocative messages (sorry for the blurry image. Sorry not sorry to Elon.)
• Tesla Parking Lot
Then we hit the Tesla parking lot with trucks wrapped in provocative messages (sorry for the blurry image. Sorry not sorry to Elon.)
• Cameo Videos
One of the most popular components of the campaign was our partnership with Cameo for Business. When candidates scheduled interviews they automatically received one of three “Pump Up” videos either from George Forman, Lisa Leslie or Cedric the Entertainer.
• Cameo Videos
One of the most popular components of the campaign was our partnership with Cameo for Business. When candidates scheduled interviews they automatically received one of three “Pump Up” videos either from George Forman, Lisa Leslie or Cedric the Entertainer.
• Cameo Videos
One of the most popular components of the campaign was our partnership with Cameo for Business. When candidates scheduled interviews they automatically received one of three “Pump Up” videos either from George Forman, Lisa Leslie or Cedric the Entertainer.
• Cameo Videos
One of the most popular components of the campaign was our partnership with Cameo for Business. When candidates scheduled interviews they automatically received one of three “Pump Up” videos either from George Forman, Lisa Leslie or Cedric the Entertainer.
• Welcome Pack
And of course, candidates who accepted offers got some nifty swag.
• Welcome Pack
And of course, candidates who accepted offers got some nifty swag.
• Welcome Pack
And of course, candidates who accepted offers got some nifty swag.
• Welcome Pack
And of course, candidates who accepted offers got some nifty swag.
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• Contact
If you want to chat, or have questions feel free to reach out.
©Copyright 2024
• Contact
If you want to chat, or have questions feel free to reach out.
©Copyright 2024
• Contact
If you want to chat, or have questions feel free to reach out.
©Copyright 2024
• Contact
If you want to chat, or have questions feel free to reach out.
©Copyright 2024