As the dominant leader in robotic-assisted surgery, Intuitive powers more than 13 million procedures a year across 69 countries, supported by a team of over 14,000 employees.

With the era of AI-enhanced medical care rapidly approaching, it’s paramount that Intuitive attract the absolute best in engineering, data science, manufacturing, sales, compliance and beyond - people not just awed by the technology, but those driven by the mission to improve patient outcomes.

Our newly rebranded employee campaign celebrates the balance of head and heart - inviting applicants to bring both their precision and their purpose, their technical brilliance and their human empathy, to build something amazing starting with their career.

Results:

17% increase in aided awareness among target (measured by LinkedIn Brand Lift)
Average CTRs 2-3x higher than comparable corporate recruitment content
CPA (Cost Per Applicant) down 9%
Quality of applicants (as defined by candidates passing initial recruiter screen) is up 18%

• Summary

As the dominant leader in robotic-assisted surgery, Intuitive powers more than 13 million procedures a year across 69 countries, supported by a team of over 14,000 employees.

With the era of AI-enhanced medical care rapidly approaching, it’s paramount that Intuitive attract the absolute best in engineering, data science, manufacturing, sales, compliance and beyond - people not just awed by the technology, but those driven by the mission to improve patient outcomes.

Our newly rebranded employee campaign celebrates the balance of head and heart - inviting applicants to bring both their precision and their purpose, their technical brilliance and their human empathy, to build something amazing starting with their career.

Results:

17% increase in aided awareness among target (measured by LinkedIn Brand Lift)
Average CTRs 2-3x higher than comparable corporate recruitment content
CPA (Cost Per Applicant) down 9%
Quality of applicants (as defined by candidates passing initial recruiter screen) is up 18%

• Summary

As the dominant leader in robotic-assisted surgery, Intuitive powers more than 13 million procedures a year across 69 countries, supported by a team of over 14,000 employees.

With the era of AI-enhanced medical care rapidly approaching, it’s paramount that Intuitive attract the absolute best in engineering, data science, manufacturing, sales, compliance and beyond - people not just awed by the technology, but those driven by the mission to improve patient outcomes.

Our newly rebranded employee campaign celebrates the balance of head and heart - inviting applicants to bring both their precision and their purpose, their technical brilliance and their human empathy, to build something amazing starting with their career.

Results:

17% increase in aided awareness among target (measured by LinkedIn Brand Lift)
Average CTRs 2-3x higher than comparable corporate recruitment content
CPA (Cost Per Applicant) down 9%
Quality of applicants (as defined by candidates passing initial recruiter screen) is up 18%

• Summary

As the dominant leader in robotic-assisted surgery, Intuitive powers more than 13 million procedures a year across 69 countries, supported by a team of over 14,000 employees.

With the era of AI-enhanced medical care rapidly approaching, it’s paramount that Intuitive attract the absolute best in engineering, data science, manufacturing, sales, compliance and beyond - people not just awed by the technology, but those driven by the mission to improve patient outcomes.

Our newly rebranded employee campaign celebrates the balance of head and heart - inviting applicants to bring both their precision and their purpose, their technical brilliance and their human empathy, to build something amazing starting with their career.

Results:

17% increase in aided awareness among target (measured by LinkedIn Brand Lift)
Average CTRs 2-3x higher than comparable corporate recruitment content
CPA (Cost Per Applicant) down 9%
Quality of applicants (as defined by candidates passing initial recruiter screen) is up 18%

• US Market

In the U.S. we use LinkedIn, Google Display, Meta, and Glassdoor to focus on Engineering and Sales roles. But also recruit across 11 major job categories including Commercial Learning, Packaging and Shipping.

• US Market

In the U.S. we use LinkedIn, Google Display, Meta, and Glassdoor to focus on Engineering and Sales roles. But also recruit across 11 major job categories including Commercial Learning, Packaging and Shipping.

• US Market

In the U.S. we use LinkedIn, Google Display, Meta, and Glassdoor to focus on Engineering and Sales roles. But also recruit across 11 major job categories including Commercial Learning, Packaging and Shipping.

• US Market

In the U.S. we use LinkedIn, Google Display, Meta, and Glassdoor to focus on Engineering and Sales roles. But also recruit across 11 major job categories including Commercial Learning, Packaging and Shipping.

• Germany & Mexico

We took the campaign global, tailoring messages for the German and Hispanic markets. In Mexico we used TikTok for the first time ever to lure young talent.

• Germany & Mexico

We took the campaign global, tailoring messages for the German and Hispanic markets. In Mexico we used TikTok for the first time ever to lure young talent.

• Germany & Mexico

We took the campaign global, tailoring messages for the German and Hispanic markets. In Mexico we used TikTok for the first time ever to lure young talent.

• Germany & Mexico

We took the campaign global, tailoring messages for the German and Hispanic markets. In Mexico we used TikTok for the first time ever to lure young talent.

• Bulgaria

To help staff its new, state-of-the-art, 186,000 sq. ft. manufacturing plant in Bulgaria we deployed two separate campaigns. One stressed the opportunity for Bulgarians to work for a global tech giant without leaving the comforts of Parvomay. The other invited applicants to “meet the robot” that saves lives and launches careers. Application goals were met within 2 weeks of launch and doubled a week later.

• Bulgaria

To help staff its new, state-of-the-art, 186,000 sq. ft. manufacturing plant in Bulgaria we deployed two separate campaigns. One stressed the opportunity for Bulgarians to work for a global tech giant without leaving the comforts of Parvomay. The other invited applicants to “meet the robot” that saves lives and launches careers. Application goals were met within 2 weeks of launch and doubled a week later.

• Bulgaria

To help staff its new, state-of-the-art, 186,000 sq. ft. manufacturing plant in Bulgaria we deployed two separate campaigns. One stressed the opportunity for Bulgarians to work for a global tech giant without leaving the comforts of Parvomay. The other invited applicants to “meet the robot” that saves lives and launches careers. Application goals were met within 2 weeks of launch and doubled a week later.

• Bulgaria

To help staff its new, state-of-the-art, 186,000 sq. ft. manufacturing plant in Bulgaria we deployed two separate campaigns. One stressed the opportunity for Bulgarians to work for a global tech giant without leaving the comforts of Parvomay. The other invited applicants to “meet the robot” that saves lives and launches careers. Application goals were met within 2 weeks of launch and doubled a week later.

• 30 Year Anniversary

Building on the momentum of our employer work, Intuitive entrusted us to lead the branding effort for their 30th anniversary celebration - a year-long showcase of the company’s remarkable growth, global impact, and commitment to stick to the core values and mission that made them a tech giant. The campaign: “30 Years. More Intuitive than Ever.”

• 30 Year Anniversary

Building on the momentum of our employer work, Intuitive entrusted us to lead the branding effort for their 30th anniversary celebration - a year-long showcase of the company’s remarkable growth, global impact, and commitment to stick to the core values and mission that made them a tech giant. The campaign: “30 Years. More Intuitive than Ever.”

• 30 Year Anniversary

Building on the momentum of our employer work, Intuitive entrusted us to lead the branding effort for their 30th anniversary celebration - a year-long showcase of the company’s remarkable growth, global impact, and commitment to stick to the core values and mission that made them a tech giant. The campaign: “30 Years. More Intuitive than Ever.”

• 30 Year Anniversary

Building on the momentum of our employer work, Intuitive entrusted us to lead the branding effort for their 30th anniversary celebration - a year-long showcase of the company’s remarkable growth, global impact, and commitment to stick to the core values and mission that made them a tech giant. The campaign: “30 Years. More Intuitive than Ever.”