At a time when fake news was proving to have real-life consequences, we partnered with The News Literacy Project to create an innovative campaign that promotes the importance of news literacy among youth.

The #SeeAlltheAngles campaign, featured an original sideways facing font that put a literal spin on the English alphabet, flipping each letter on its side and encouraging readers not to take headlines or news at face value, but rather to dig deeper.

Results:

The thumb-stopping campaign drove a 78% increase in web traffic for the month.